As a member of the very small percentage of people who did not watch the Super Bowl this past Sunday (I was preoccupied watching the 60 minutes interview of Anna Wintour…), I just recently became aware of Madonna’s large use of the Vogue logo on her performance stage. Not only was the logo present beneath her and behind her as a backdrop during her performance of “Vogue”, but faux magazine covers also appeared in front of the stage. And exactly how much did this cost Madonna? The answer may surprise you – nothing.
Although she contacted Vogue in early January for licensing, Anna Wintour and her team decided not to charge the super star saying “We’re so very grateful to Madonna to have been part of such a spectacular performance. We naturally expect a new audience of football fans.” The singer and the magazine have historically held a longstanding, good relationship with each other.
The take away lesson? Always play nice with others. The full article can be found here.
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