Tag Archives: J.C. Penney

Martha Stewart in Hot Water Again

20 Feb

Martha Stewart’s contribution to consumer goods – products branded Martha Stewart Living – are currently causing a stir between big box stores Macy’s and J.C. Penney. In 2006, Macy’s was granted the exclusive rights to manufacture and sell certain Martha Stewart Living products. They recently extended their deal to continue through 2018. However, in December 2011, J.C. Penney announced plans to open small pop-up shops within their stores in 2013 that would sell Martha Stewart Living products. Trying to prevent J.C. Penney’s shops from happening, Macy’s is currently seeking an injunction against Martha Stewart Living and is suing Martha Stewart Living for breach of contract.

To read the full article, click here.

%d bloggers like this: