Tag Archives: hermes

Longer than a Wait-list for a Birkin Bag… Hermes Loses Trademark Battle

6 Mar

Well over ten years in the making, Hermes has been dealt a losing blow in its battle to get the trademark board to cancel a trademark held by a menswear company in China. “Ai-Ma-Shi” as it is known in China, Hermes has been battling the trademark board to cancel a trademark held by a Guangdong garment factory “aimashi”. Hermes has never used the mark on the mainland, but registered for the mark in 1997. A court recently ruled against Hermes saying that Hermes failed to prove that mark was well-known among mainland customers.

Read the full article here.

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