“G” That’s an Awfully Lengthy Legal Battle

12 Apr

In 2009, Paris based Gucci initiated legal action against the Los Angeles based Guess? Inc. brand for selling items in stores and on-line that are “studied imitations of the Gucci trademarks”. The trademarks include a green and red stripe design, a square G, the designer’s name in flowing script and a diamond pattern with repeating interlocking G’s. Gucci has recently taken this battle to a whole new level alleging that Guess? has devised “a massive, complicated scheme to knock off Gucci’s best-known and iconic designs”. Gucci claims that $221 million worth of Guess? products have infringed on Gucci’s designs. The trial began on March 28th and so far there is no end in sight – just juicy legal drama to blog about!

Click here to read the full article via Business Week.

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